Martechcubejohn

Acquiring banks often face the challenge of balancing merchant satisfaction with risk management. On one hand, they aim to keep merchants happy by enabling quick payouts. On the other, they must protect themselves from financial losses if a merchant's risk profile unexpectedly shifts. Dynamic risk assessment plays a crucial role in safeguarding acquirers while supporting businesses with the liquidity they need to operate smoothly. Here’s how Feedzai’s Dynamic Risk Assessment, available as an add-on to its Merchant Monitoring solution, helps acquirers mitigate risk while ensuring merchants mai

Delivering an improved digital employee experience (DEX) has become a top priority for many enterprise IT leaders, as it directly influences productivity, employee morale, and other critical aspects of business success. However, many organizations still lack the necessary visibility into their IT ecosystems to fully understand how digital tools impact employee experiences and productivity. This gap often hinders efforts to effectively manage the digital workplace and provide employees with an exceptional experience.

Having spent many years immersed in IT and information security, I can confidently say it has been a rewarding journey. Over time, I’ve observed a significant shift in how organizations perceive cybersecurity. It has gained prominence and relevance, with the role of the Chief Information Security Officer (CISO) evolving positively. CISOs are no longer seen as mere “blockers” but as agents of change who actively contribute to business decisions, enhance visibility, and drive impactful organizational outcomes.

In today’s digital era, cloud computing has become a cornerstone of application modernization and digital transformation. By 2025, it’s anticipated that over 85% of organizations will adopt a cloud-native approach for application development. Yes, you read that correctly! The primary goal of this approach is to streamline development processes, enhance scalability, and boost agility. Unlike traditional methods, cloud-native development doesn’t follow rigid rules. Instead, it focuses on addressing unique business challenges and leveraging the most suitable software solutions.

Netskope offers a unique capability to deeply inspect network packets (post-decryption) and understand the interactions between users and the SaaS applications they use. This enables the application of granular policy controls to regulate specific actions, such as downloading, uploading, editing, posting, or creating content within any application. However, it’s essential to avoid imposing such restrictions on critical business applications like corporate email or OneDrive that employees rely on for their daily tasks.

Augmented analytics represents a groundbreaking approach that integrates artificial intelligence (AI) and machine learning (ML) to unlock deeper insights from data. By automating data preparation and uncovering hidden patterns, it generates actionable recommendations that address the shortcomings of traditional BI systems. The driving forces behind this innovation include the explosion of data volumes, advancements in AI, and heightened customer expectations for faster, smarter decision-making.

In today’s fast-paced environment, it’s not about how much data you collect but how effectively you use it. Smart data is not just big data—it’s better data: focused, relevant, and actionable. By filtering out the noise from millions of data points, businesses can uncover insights that predict customer behavior, optimize processes, and reveal new opportunities. Companies leveraging smart data report a 20% increase in customer engagement and significant reductions in operational inefficiencies. The Smart Data Revolution isn’t a passing trend; it’s the future. And the first step toward embracin

The year 2024 has been marked by significant advancements in technology, particularly in AI, IoT, and cybersecurity. What once seemed like the stuff of futuristic movies has now become integral to our modern world. The convergence of these technologies has sparked creativity, collaboration, and caution, from developing ethical frameworks for AI to exploring how smart tech can enhance the holiday season. As AI continues to evolve, ethical concerns have moved beyond researchers and technologists, becoming a top priority for business leaders. Executives now face the challenge of integrating ethi

The healthcare system we inherited was a reflection of stagnation. Outdated systems and inefficient processes had become the norm, leaving healthcare professionals in a constant struggle to meet the ever-growing demands of modern medicine. This environment was not only challenging for providers but also frustrating for patients. Inefficient, archaic practices highlighted how far healthcare had fallen behind compared to industries that had readily embraced modern technologies. Over the past decade, we’ve seen a shift toward enhancing user experiences across industries.

Web3 technology has transitioned from being a buzzword and speculative trend to a transformative force shaping the digital landscape. As we approach 2025, Web3 is set to redefine business models, offering unprecedented security and transparency through decentralized platforms. But what does this future hold, and how can businesses, especially in the B2B sector, harness the power of Web3 for sustained success? Let’s explore the key trends, challenges, and opportunities Web3 will bring in 2025. Web3 technology has transitioned from being a buzzword and speculative trend to a transformative forc

For years, the concept of a “paperless office” has been a popular industry buzzword, envisioning a future where businesses replace physical paperwork with digital efficiency. Despite technological advancements, many organizations still rely heavily on paper-based processes, with bulky filing systems and stacks of documents central to daily operations. A truly paperless world has long seemed unattainable—until now. Enter optical character recognition (OCR), enhanced by artificial intelligence. By integrating OCR with AI and machine learning, businesses are experiencing a fundamental shift towa

As we approach 2025, the technological landscape continues to evolve at an unprecedented pace. The rapid development of emerging technologies is poised to revolutionize industries ranging from transportation to healthcare over the next decade. Innovations like causal AI and next-generation large language models (LLMs) are set to transform traditional methods, enabling businesses across sectors to make accurate, data-driven decisions derived from experimentation and insights. In this exclusive AITech Park article, we explore the perspective of Mridula Rahmsdorf, CRO at IKASI, on how the coming

Businesses constantly juggle competing priorities—such as balancing innovation with reliability, investment with profit, and speed with security. Each leader in the organization plays a role in these decisions, and traditionally, CISOs have been positioned as the defenders of the business, focused on security and risk mitigation. Over the past decade, however, the role of the Chief Information Security Officer (CISO) has evolved in response to the increasing digitization and data-driven nature of business. No longer confined to back-office support, CISOs are stepping into more prominent roles

The holiday season is here, and with it comes a new era for IoT to shine. As homes, businesses, and supply chains become more interconnected, holiday traditions are being reshaped by IoT innovations—from energy-efficient ornament lights to automated gift delivery systems and beyond. This article explores how IoT is revolutionizing holiday celebrations and why businesses should embrace this trend to create seamless, innovative experiences during the most festive time of the year.While preparing for the next festive seasons, companies have to adopt IoT innovation and tackle issues in the forms

Large Language Models (LLMs) are transforming the business landscape, particularly in sales. These advanced AI tools harness data to deliver valuable insights, revolutionizing how sales teams interact with customers, generate leads, and develop innovative sales strategies. This article explores how LLMs enhance efficiency, personalization, and strategic depth in sales operations. "LLMs are just beginning to revolutionize the sales process," said Logan Kelly. "While they currently automate routine tasks, their future potential lies in predicting customer needs, delivering hyper-personalized st

In today’s era of distributed work, the seamless delivery of borderless digital applications and services is essential. Powered by the cloud and secured through high-performance networks, these solutions must provide best-in-class user experiences. To achieve this, organizations require real-time visibility and insights into data flows across their extended enterprise networks. Coupled with robust People, Process, and Technology safeguards, this ensures data security both in transit and at rest. These measures are critical for protecting data, maintaining privacy, complying with regulatory ma

The 2024 Atlantic hurricane season is shaping up to be one of the most intense on record, posing significant risks to the oil and gas industry. Infrastructure damage, supply chain disruptions, and economic challenges are among the critical threats, especially for offshore and remote operations. The Gulf Coast, a region that accounts for 45% of U.S. oil refining capacity, over half of natural gas processing, and 20% of crude oil production, is particularly vulnerable. According to Colorado State University’s Tropical Weather and Climate Research Center, this coastline is the most likely in the

Artificial Intelligence (AI) is fundamentally reshaping the dynamics of modern business, offering unprecedented opportunities to redefine operational efficiency, customer engagement, and strategic decision-making. As 2025 approaches, both the MarTech landscape and the broader AI technology industry are evolving rapidly. Businesses are compelled to adapt to this transformative era by exploring new strategies, tools, and frameworks to thrive in a competitive, AI-driven marketplace. This comprehensive exploration delves into the key trends, expert insights, and groundbreaking predictions that ar

Artificial intelligence (AI) is revolutionizing how organizations operate, from enhancing customer experiences to optimizing internal processes. With its potential to add an estimated $19.9 trillion to the global economy by 2030, AI’s transformative impact is undeniable. For product teams, AI is reshaping daily operations, bringing significant benefits alongside the challenges of adoption. While the excitement around AI is justified, it’s essential for product leaders to approach its integration thoughtfully. Here’s what to consider when incorporating AI into your product strategy.

Elevate your holiday season with data-driven insights. Learn how to optimize offers, personalize experiences, and drive customer loyalty. In recent years, competition among travel service providers has intensified due to the global resurgence of the tourism sector. Launching generic vacation promotions is no longer sufficient to attract today’s discerning travelers. The differentiating factor lies in harnessing smart data to deliver tailored holiday offers based on individual preferences. This article explores how tourism companies can leverage technologies like predictive analytics and big d